It can take a lot of time-consuming, expensive guesswork for a marketing team to meet the goal of creating exactly the content buyers need to see. With Captora, take the guesswork out of marketing and strategically focus your resources on content-driven campaigns. Our challenge was to enter the highly competitive field with Captora's automated technology that provides the ability actively reducing the cost of acquiring new buyers while expanding top-of-funnel marketing.
We were tasked to design and build an integrated digital marketing solution to find new quality buyers. The assumption was simple - with Captora, marketers will be able to execute and scale hundreds of consistent digital marketing campaigns to drive business outcomes across digital channels, thus meeting their buyer's expectations. We used various research methods constantly throughout the project to guide design decisions, priorities, and create empathy amongst our team?
Surveys, interviews, and contextual inquiries help the team understand what marketers really want.