- From Idea
- To MVP
IQBoxy is a bookkeeper in your pocket, for businesses and freelancers, turning a pile of receipts and bills into organized and categorized data in real-time using machines.
For this project, co-founding team and I were a part of every step of the UX process.
This was a very exciting challenge for us. IQBoxys has a first of its kind who applied artificial intelligence to bookkeeping and accounting. When business owners decide to start their own business, usually bookkeeping is not part of the agenda. Later SMB owners realize that it’s an essential part of any business. With IQBoxy the process of business bookkeeping has effectively been revolutionized and our challenge was to automate the bookkeeping process and make it simple and seamless.
There are two main types of IQBoxy users: small businesses and contractors. In my case study, I wanted to capture both sides. In order to get me thinking about all the different possibilities of why someone would use IQBoxy, I created a list of possible users, situations, motivations, and outcomes. This helped me understand the user’s behavior, mindset, needs, and goals.
I started of conducting interviews with small business owners. After conducting initial user testing we found out the following problems:
After I had a better understanding of user goals and behaviours, I have listed some key features of the app below in order to create low-fidelity wireframes.
After identifying the pain points, I was ready to start solving these issues. Sketching is a great way to get your thoughts on paper without being committed to a single design. I came up with a few potential solutions to the pain points and created wireframes. Peer feedback helped me to narrow down top ideas.
Wireflows helped us to document the sequence of movements, steps, connections and interactions.
I have been working on an innovative product with limited time, customer data, money and people resources.
Looking back at our assumptions, these are the results:
We were happy with the results in general but there were still many things to fix and a few assumptions to validate.
Today IQBoxy is a fast growing startup with 30% growth month over month. Cloud accounting has significantly improved bookkeeping for business owners.